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Heejae (Hannah) Lee

College of Family and Consumer Sciences

Financial Planning, Housing and Consumer Economics

Ph.D. Student & Graduate Research Assistant


Degree Field of Study Institution Graduation
Ph.D. Consumer Economics University of Georgia Expected 2024
M.S. Applied Consumer Analytics University of Georgia Expected 2022
B.S. Psychology University of Georgia 2020
Certificate Applied Data Science University of Georgia 2020


My research examines the interplay of consumer information search and literacy in decision-making.


FHCE 5050/7050: Consumer Analytics: Evidence-Based Innovation (Spring 2022: co-teaching; Spring 2021: TA)


Award Name Awarded By Year Awarded
Marian McCullers Scholarship College of Family and Consumer Sciences Fall 2021 & Spring 2022
FACS Fund for Excellence College of Family and Consumer Sciences Summer 2021
ACCI Student/Young Professional Conference Scholarship American Council on Consumer Interests May 2021
UGA Earned Income Tax Credit (EITC) Design Sprint Competition (1st place) University of Georgia April 2021

Advisory Committee

Dr. Dee Warmath (Major Professor)


Lee, H., & Worthy, S. (2021). Adoption of fad diets through the lens of the diffusion of innovations. Family and Consumer Sciences Research Journal. (Advance online publication.) https://doi.org/10.1111/fcsr.12419

Lee, H., & Worthy, S. (2021). Changes in consumer wellness during the early weeks of COVID-19 pandemic. Journal of Family and Consumer Sciences, 113(3), 36-43. https://doi.org/10.14307/JFCS113.3.36

Lee, H., Warmath, D., & Worthy, S. (2021). The role of a rational decision‐making style in the translation of wellness information search to diet adoptions. Consumer Interests Annual, 67. https://www.consumerinterests.org/assets/docs/CIA/CIA2021/LeeHeejaeCIA2021.pdf

Lee, H., & Worthy, S. (2021). A qualitative analysis of young adults’ health and wellness perceptions, behaviors, and information seeking. Journal of Human Sciences and Extension, 9(2), 1-19. https://www.jhseonline.com/article/view/918

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