JeongAh Shin

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

PhD Candidate & Graduate Assistant

311 Dawson Hall
305 Sanford Dr.
Athens, GA 30602

Shinj@uga.edu

Call in Microsoft Teams

Education

Degree Field of Study Institution Graduation
Ph.D. Polymer, Fiber, and Textile Sciences- International Merchandising Emphasis The University of Georgia 2024
M.S. Textile, Merchandising, and Interiors The University of Georgia 2019
B.A. Consumer Science ChungBuk National University 2017

Research

  • Consumer Behavior and Well-Being
  • UX/UI in Computer-Mediated Environments
  • Data-driven Consumer Experience (Data mining)
  • Sustainability

Teaching

Graduate Teaching Assistant for the following courses: 

  • TXMI 3210 Fundamentals of Fashion Merchandising
  • TXMI 4210 Trend Analysis and Forecasting
  • TXMI 4900 UX/UI Design Application in Fashion Branding
  • TXMI 5220(E) Fashion Product and Brand Management
  • FYO 1001: First-Year Odyssey: Inside the World of Fashion

Graduate Assistant of 2022 FACS Study Abroad Program in London 

  • TXMI 5710 British Fashion and Visual Merchandising
  • FACS 5711 Study Tour
  • FACS 5915 International Internship

Prior Professional Positions

Organization Title Years of Service
iamYiam Company (London, United Kingdom) Summer Intern 2021
Pol Clothing Company (Los Angeles, United States) Trade Show Associate 2021-2019

Awards

Award Name Awarded By Year Awarded
FACS Alumni Scholarship College of Family and Consumer Sciences 2023-2022
Anne and Earl Haltiwanger Scholarship College of Family and Consumer Sciences 2022-2021
Global Internship Scholarship Office of Global Engagement 2021
Anne Montgomery Haltiwanger International Study Abroad Award College of family and Consumer Sciences 2021
Virginia Wilbanks Kilgore Scholarship College of Family and Consumer Sciences 2019
Jan M. Hathcote Social Science Support Fund College of Family and Consumer Sciences 2019

Service

Organization Title Year(s) Service Type
International Advisory Board Student Feedback Committee Current
TMI Graduate Student Association Social Programming Coordinator Current
International Textile and Apparel Association Member Current
ITAA Graduate Student Social Media Sub-Committee Member Current

Outreach

Entrepreneurial Literacy Project for High School Students

Advisory Committee

Major professor

Dr. Yoo-Kyoung Seock

Advisory Committee Member (*alphabetically listed)

Dr. Michael Cotterell               

Dr. Laura Ellen Mcandrews

Dr. Clair Mcclure

Dr. Yilang Peng

Journal Articles

Shin, J., & Seock, Y. (2022). The new face of mimicry consumption: Understanding the mediating role of social media. International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2022.2083695

Publications

Refereed proceedings & Conference presentation: 

(*means ‘corresponding’ and ᴾ means ‘presenter’)

Shin, J.*ᴾ, Lyu, J (2021, November). Did the Covid-19 Pandemic Evoke the New Wave on Consumers’ VR Shopping Experience?. 2021 Global Fashion Management Conference at Seoul, South Korea. 

Shin, J.*ᴾ, Lyu, J., Seock, Y (2021, November). Tell Me Your TMI (Technology, Merchandise, and Information) in Virtual Reality. 2021 Proceedings of International Textile and Apparel Association. 

Shin, J.*ᴾ and Seock, Y (2021, March). Does Social Media Really Make You More Connected? The effect of residential status and generation on Instagram activities. 2021 American Collegiate Retailing Association. (Virtual presentation; Virtual Conference, March. 25-26, 2021)

Shin, J.*ᴾ and Seock, Y. (2020, November). The New Face of Mimicry Consumption Behavior. 2020 Proceedings of International Textile and Apparel Association (Virtual presentation and extended abstract published in proceedings 77(1), Virtual Conference, November. 18-20, 2020). doi: https://doi.org/10.31274/itaa.12180

Seock, Y*ᴾand Shin, J. (2020, November). Impact of Sustainability Consciousness on Slow Fashion Behavior. 2020 International Textile and Apparel Association (Virtual presentation and extended abstract published in proceedings 77(1), Virtual Conference, November. 18-20, 2020). doi: https://doi.org/10.31274/itaa.12152

Shin, J.*ᴾ and Seock, Y (2020, July). The Role of Instagram Activities in Mimicry Consumption. 2020 Proceedings of Recent Advances in Retailing and Consumer Science Conference. (Published, pp. 116; Virtual Conference, July.6-9, 2020)

Shin, J.*ᴾ and Seock, Y. Mediation Effect of Instagram Activities between Belongingness and Mimicry Consumption. 2020 Proceedings of International Conference on Clothing and Textiles. (Virtual presentation and published in proceedings, Virtual Conference, May. 21-23, 2020).

Shin, J.*ᴾ and Seock, Y. Does Instagram Matter to Consumers’ Psychological Well-Being and Consumption Behavior? 2020 Proceedings of American Collegiate Retailing Association. (Presentation and Published in conference proceedings (extended abstract), Conference canceled due to COVID-19, New Orleans, LA, USA, March. 25-27, 2020). 

Ryan, Kᴾ., Shin, J., and Seock, Y*. Gen Z and Millennials: Do They Care About Sustainability in Fashion Practices? 2020 Proceedings of American Collegiate Retailing Association. (Published; (extended abstract), Conference canceled due to COVID-19, New Orleans, LA, USA, March. 25-27, 2020).

Weigle, E.ᴾ, Ishani, F.N.U.ᴾ, Shin, J.ᴾ, & Seock, Y.* Generation Z and fashion innovativeness on Instagram. 2019 American Collegiate Retailing Association. (Presentation and published in conference proceedings, Tucson, AZ, USA, April 4-6, 2019).

Ishani, F.N.U.ᴾ, Shin, J.ᴾ, Weigle, E.ᴾ, & Seock, Y. Generation Z and fashion innovativeness on Instagram. Southeastern Graduate Student Consortium. (Presentation, University of Tennessee, Knoxville, TN, USA, Feb. 21-22, 2019).

Working Papers

The list of working papers is available upon request.

Jump to top