Jewon Lyu
College of Family and Consumer Sciences
Assistant Professor
Education
| Degree | Field of Study | Institution | Graduation |
|---|---|---|---|
| Ph.D. | Retail, Hospitality, and Tourism Management -Retailing | The University of Tennessee, Knoxville | 2012 |
| M.A. | International Business | The University of Florida, Gainesville | 2008 |
| B.S. | Business Administration- International Trade | Chung-Ang University, South Korea | 2007 |
Research
Consumer responses and behaviors in the context of:
- Retail innovation and Human-Computer Interactions (HCI)
- Customer experience management in the omnichannel retailing environment
- Business analytics in relation to e/m/social-commerce
- International retailing
- VR, AR, XR
Teaching
Merchandising and Fashion Business-related classes: Fashion Marketing, Seminar in Fashion Merchandising, Case studies, Retail Promotion and Advertising, Multi-channel Retailing, Customer Relationship Management
- Research Methods in Textiles, Merchandising, and Interiors (TXMI 8050)
- Advanced Topics in Retailing (TXMI 8240)
- Retail Analytics and Applications in the Fashion Business (TXMI 5540/7540)
- Retail Planning and Buying (TXMI 3240)
- Fundamentals of Fashion Merchandising (TXMI 3210)
- SUMMER: Case Studies in Retail Industry (TXMI 5260E) to prepare a Fashion Scholarship Fund or Business Proposal!
Prior Professional Positions
| Organization | Title | Years of Service |
|---|---|---|
| Kent State University/The Fashion School | Assistant Professor | 2.5 |
| Tennessee Tech University | Instructor/Lecturer | 2.5 |
Editorial Appointments
| Position | Name of Journal | Year(s) |
|---|---|---|
| Guest Editor | International Journal of Retail & Distribution Management | 2021-2023 |
| Conference Paper Reviewer | International Textile and Apparel Association, American Marketing Science, American Marketing Association, etc. | Present |
| Reviewer | Clothing and Textile Research Journal | Present |
| Reviewer | Fashion & Textiles | 2019- Present |
| Reviewer | Family and Consumer Science Research Journal | 2017- Present |
| Reviewer | Journal of Service Marketing | 2014-2017 |
| Reviewer | Computers in Human Behavior | 2014-2017 |
| Reviewer | International Journal of Advertising | 2021- Present |
Service
| Organization | Title | Year(s) | Service Type |
|---|---|---|---|
| American Collegiate Retailing Association | Development Officer | 2021- Present | Board Member |
| International Textile and Apparel Association | Co-Chair | 2023-present | Pedagogy Track |
| International Textile and Apparel Association | Member | 2015- 2020 | Member of Curriculum Committee |
Current Classes
TXMI 3210: Fundamentals of Fashion Merchandising (FA24)
TXMI 3240: Retail Planning and Buying (FA24)
Current Research
Consumer behaviors/psychology in advanced communication channels (e.g., social media) and in various environments (e.g., self-service kiosk); corporate philantrophy in relation to marketing messages
Journal Articles
Selected Referred Journal Publications
Jiang, Z., and Lyu, J. (2024). The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an SOR framework perspective. Journal of Product and Brand Management, Vol. ahead-of-print.
Shin, S., Jiang, Z., Lim, R. E., and Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, Vol. ahead-of-print, No. Ahead-of-print, 1-19.
Boyer, S., Jiang, Z., and Lyu, J. (2024). Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z? Journal of Global Fashion Marketing, 15(3), 1-16.
Lyu, J., Hahn, K. and Lee, H.J. (2023). Consumer innovativeness perceived security risk and performance expectancy as determinants of attitude and intention to purchase 3d printed fashion products. International Journal of Retail and Distribution Management
Lyu, J. and Vick, J.K. (2022). The effects of media use motivation on consumer retail channel choice: a psychological sense of community approach. Journal of Electronic Commerce Research, 23(3), 190-206.
Hogans, K. and Lyu, J. (2022). Double consciousness of Black Millennial consumers: Their experiences in retail space. Clothing and Textile Research Journal. 1-16.
Copeland, L., Lyu, J., and Han, J.H (2021). Does Familiarity Matter? Examining Model Familiarity in Instagram Advertisements, Journal of Internet Commerce, 1-25. DOI: 10.1080/15332861.2021.2011600
Lim, H.J., Childs, M., Cuevas, L., and Lyu, J. (2021). Between You and Me: The Effects of Content Ephemerality and the Role of Social Value Orientation in Luxury Brands’ Social Media Communication. Journal of Global Fashion Marketing, 12(2), 120-132, DOI: 10.1080/20932685.2021.1881579
Cuevas, L., Lyu, J., and Lim, H.J. (2021). Flow matters: Antecedents and outcomes of flow experience in social search on Instagram. Journal of Research in Interactive Marketing, 15(1), 49-67, DOI 10.1108/JRIM-03-2019-0041
Lyu, J., and Kim, J. (2020). Antecedents of Social Media-Induced Retail Commerce Activities: Impact of Brand-consumer Relationships and Psychological Sense of Community. Journal of Interactive Advertising, 20(2), 119-132, DOI: 10.1080/15252019.2020.1769513
Hur, S., Lim, H.J., and Lyu, J. (2020). “I” or “She/he”? The Effects of Visual Perspective on Consumers’ Evaluation of Brands’ Social Media Marketing: From Imagery Fluency Perspective, Journal of Global Fashion Marketing, 11(1), 1-17, DOI: https://doi.org/10.1080/20932685.2019.1675526
Lee, H.J., and Lyu, J. (2019). Exploring factors that motivate older consumers’ self-service technologies (SSTs) adoption, The International Review of Retail, Distribution and Consumer Research, 29(2), 218-239.
Lyu, J., and Lim, H.J (2018). The role of a sense of community in brand online social networking, International Journal of Web-Based Communities, 14(2), 149-171.
Lyu, J., Hahn, K., and Sadachar, A. (2018). Understanding Millennial Consumer’s Adoption of 3D printed Fashion Products by Exploring Personal Values and Innovativeness, Fashion and Textiles, 5 (11), 2-24.
Lee, H.J., and Lyu, J. (2016).Personal values as determinants of intentions to use self-service technology in retailing, Computers in Human Behavior, 60,322-332.
Jones, R., Lyu, J., Kim, YK, Runyan, R., Fairhurst, A., and Jolly, L. (2014). Cross-Cultural Consensus: Development of the Universal Leadership Model, International Journal of Retail & Distribution Management, 42 (4), 140-166.