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Student Merchandising Association

We help you develop skills needed to obtain a career in the fashion industry. This includes being able to participate in a variety of events in the community and the fashion industry to which SMA is dedicated.


We provide students the opportunity to develop and enhance skills needed to obtain a career in the fashion industry. Career development is emphasized through merchandising, fashion show production, public relations, styling, and more when preparing for the annual fashion show as part of UGA Fashion Month. During fashion show preparations students will be working with our local Athens boutiques and networking with other student organizations. SMA prides itself on member participation, and 100% involvement is needed for events like the annual fashion show. 

Who can join?

We are an organization designed for students of all majors, especially those majoring in Fashion Merchandising in the College of Family and Consumer Sciences. 


Wednesdays at 6:30pm in Dawson Hall room 312. Please follow us on Instagram @uga.sma for updates on meetings, events, and more!


Leadership roles are highly encouraged since many committees are needed for events like: 

  • styling
  • social media analytics   
  • advertising
  • philanthropy
  • event planning
  • graphic designing
  • business relations

Members not only enjoy satisfaction from serving the community and the college, they develop a network of friendships through the Student Merchandising Association. 


Dues are $25 per semester or $40 paid upfront for the year.

Executive Committee 2020-2021

President: Bridget Helms

Vice President: Sara Ros

Head Stylist: Helen Majano

Styling Assistant: Sara Lindell

Styling Assistant: Sydney Axe

Head of Business Relations: Mila Antin

Head of Public Relations: Kaitlyn Rutledge

Public Relations Assistant: Lara Bassil

Head of Event Planning: Ashlyn Ricks

Event Assistant: Tabitha Soong

Financial Chair: Daisy Little

Philanthropy Chair: Courtney Koop
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